At the start of every year, alcohol-free challenges become increasingly popular. Dry January in January, Tournée Minérale in February... and then, often, it's back to old habits. What if real change wasn't about a single month, but about a more conscious and sustainable approach?
That's exactly what the Sober Curious movement is all about: rethinking our relationship with alcohol, without pressure, without extremes, and above all, without guilt. We're not here to push you to stop drinking completely, we simply want to encourage you to make conscious choices when you do drink alcohol. Forget the pressure and the “all or nothing” mindset.
At GIMBER, this philosophy echoes a strong belief: creating healthy habits that last, rather than following one-off challenges. It's time to adopt a healthier lifestyle and rediscover your natural kick.
Stoeffer, Billie, Chalet Robinson, Romeo, Casco, Mappa Mundo, Zebra, Roi des belges, ...
Le Gaspard (Bar), Café Utopia (Bar), Hôtel Grand Powers (Hôtel), The Ritz Hotel Limited (Hôtel), Intercontinental Paris Le Grand (Hôtel)
Cantine (Antwerpen), Tabanco (Antwerpen), Vitrin (Antwerpen), Somista (Berchem), Bardin (Berchem), Yust (Berchem), Antwerp padelclub (Berchem), El Citadel (Borsbeek), ...
Bar Oswald (Gent), Alchemist (Gent), Copador (Gent), De Planck (Gent), Odil (Gent), Brughuys (Berlare), Bar Bazaar (Lokeren), Cafe Caban (Zele), Friends (Aalst), Knuscafé (Deinze), Jaxx (Zottegem),...
Vdv Liege, Vdv Selys, Vdv Verviers, Vdv Nivelles, La Cuve (Namur), La Carolopolitan (Charleroi), RN Wavre, Chez Juliette (Namur), Le Parc 1348 (Louvain-la-Neuve), Golf de la Bawette (Wavre)
Apero (Leuven), Eclektic (Leuven), Wurst (Leuven), Alabonheur (Leuven), Bar Berlin (Leuven), Swartehond (Leuven), Bar swings (Herent), Bar Bruis (Kortenberg), Bar Stan (Leuven), Bar Batard (Vilvoorde),...
Brasserie de l'Est - Bocuse (Restaurant), Brasserie de l'Ouest - Bocuse (Restaurant) Restaurant Marguerite - Bocuse (Restaurant), Culina Hortus (Restaurant)
The Sober Curious movement encourages people to rethink their relationship with alcohol. It’s not about strict rules or labels but about choosing when and why you drink. GIMBER brings this concept to Europe, inspired by its growing popularity in the USA.
Absolutely! The Sober Curious mindset is for anyone who wants to make more conscious choices about drinking.
As one of the first brands to bring the Sober Curious concept to Europe, GIMBER offers more than just a drink—it’s a way to enjoy flavorful, alcohol-free moments that align with a healthier, more mindful lifestyle.
GIMBER is taking the Sober Curious mindset to the next level by hosting the biggest sober apéro ever on January 31st. Join us at alcohol-free bars near you, enjoy delicious GIMBER mocktails, or get inspired with our recipes to organize your own sober party at home. Together, let’s celebrate flavorful moments with 0% alcohol and 200% kick!
The Tournée Minérale is an annual challenge that encourages people not to drink alcohol throughout the month of February. Launched in Belgium in 2017, it was initiated by the
Fondation contre le Cancer* (Cancer Foundation) and is now run in French-speaking Belgium by Univers Santé.
Unlike a strict ban, the Tournée Minérale is intended to be a positive, voluntary experience, with the primary goal of raising awareness about the effects of alcohol on health.
The Tournée Minérale is mainly about:
● Taking a 28-day break from alcohol to improve your well-being, sleep, energy levels, and finances.
● A Belgian initiative born out of a growing awareness of alcohol consumption and inspired by voluntary reduction movements.
● More than 80% of participants report feeling positive effects: better sleep, more energy, better concentration, and sometimes healthier skin.
● La Tournée Minérale encourages people to discover alternative non-alcoholic drinks: mocktails, flavored waters, herbal teas, and ginger-based drinks.
Every year, this challenge brings together hundreds of thousands of participants, who take advantage of February to take a step back and reflect on their relationship with alcohol.
The Mineral Tour in February: a springboard, not an end
La Tournée Minérale, which is very popular in Belgium and growing rapidly in France, particularly in the north, is often seen as a temporary effort. But for many, February becomes a key moment because awareness becomes clearer. By choosing to swap for a non-alcoholic drink, you will find:
● more energy
● greater mental clarity
● improved sleep
● easier digestion
● a desire to prolong these benefits
● a healthier relationship with social pressure
Sober Curious aims to turn this experience into a habit, without setting an end date. By replacing some alcoholic drinks with high-quality non-alcoholic alternatives, you also reduce the negative effects associated with regular consumption. Ginger is known for its many therapeutic properties. Rich in antioxidants, it promotes digestive well-being, strengthens immunity, and promotes good blood circulation. Thanks to its anti-inflammatory properties and its
ability to combat oxidative stress, it soothes muscle pain and improves concentration.
A powerful root for the body and mind!
What if you dared to explore a new way to enjoy your social moments? GIMBER offers a refined alternative to alcohol, perfect for those who want to make the most of their time while taking care of themselves.
With GIMBER, you get lasting energy, a clear mind, and better sleep, without losing the social confidence that makes gatherings so special.
No compromise—just the pleasure of a choice that combines flavor and well-being.
At GIMBER, we don't believe in rigid rules. We believe in informed choices.
GIMBER isn't here to replace alcohol out of frustration, but to offer an alternative full of character, with:
● natural intensity
● high-quality ginger
● zero alcohol
● a real taste experience
This is exactly the spirit of Sober Curious: no compromises, just the pleasure of a choice that combines flavor and well-being.
Ginger, rich in antioxidants, promotes digestive well-being, boosts immunity, and supports healthy blood circulation.
With its anti-inflammatory properties and ability to combat oxidative stress, it soothes muscle discomfort and enhances focus.
A powerful root for both body and mind!
Ginger, rich in antioxidants, promotes digestive well-being, boosts immunity, and supports healthy blood circulation.
With its anti-inflammatory properties and ability to combat oxidative stress, it soothes muscle discomfort and enhances focus.
A powerful root for both body and mind!
The Tournée Minérale is a challenge limited to the month of February, while Sober Curious is a long-term approach. The Tournée Minérale proposes a complete break, while Sober Curious invites people to rethink their consumption over the long term.
Sober Curious is often seen as a natural continuation of Dry January and Tournée Minérale. After a month without alcohol, many people want to maintain certain benefits without falling back into automatic consumption.
Taking a break from alcohol often improves sleep quality, energy levels, concentration, and overall well-being. It is also an opportunity to become aware of your habits and try alcohol-free alternatives.
The most popular alternatives are mocktails, flavored waters, herbal teas, and non-alcoholic beverages made with natural ingredients such as ginger. GIMBER is here to help with its intensely flavored, comforting concentrates.
The principle of Sober Curious is not to stop drinking altogether, but to choose when and why you drink, alternating with non-alcoholic options.
Yes. GIMBER is an intense and natural non-alcoholic beverage, perfectly suited to Dry January, Sober January, and the Sober Curious lifestyle.
The Tournée Minérale is a Belgian movement that encourages people not to drink alcohol throughout the month of February. This break allows your body to recover a little from routine alcohol consumption. By taking up the challenge, you are looking after your health!
By choosing to participate in Dry January and/or Tournée Minérale, you can improve your mental health, have more energy, sleep better, enjoy easier digestion, and develop a healthier relationship with social pressure.
It will take an average of two weeks for the liver to begin regenerating. Then, four to six weeks later, the liver may be fully restored, but this will depend on various factors specific to each individual.
